The Homeless Design Project
Homeless Design: How to unite craftsmen and designers to create design objects with a soul.
Blanca, Carla and Beatriz are three young designers on which fear of the crisis has not been any obstacle on building their company. “Despite the bad economic situation in Spain,” says the first 27 years old co-founder of Homeless Design. These young designers bred during months the idea in their heads, thinking about joining of traditional craftsmanship with modern technologies. They decided to create an online platform to give visibility to these two categories and connect both groups.
“We are dedicated to organize exhibitions in Europe with designer pieces. All pieces are self-produced by the designers who do this always in cooperation with an expert craftsmen,” Blanca explains.
But entrepreneurship goes beyond Homeless. In addition to fostering collaboration between the designers and craftsmen, they offer consumers the opportunity to purchase these design objects “with soul”, as the products are call by these young entrepreneurs.
“We are committed to the concept of smart and intelligent design in every way. What we want to achieve is that our parts are produced on a small scale, so that whoever has them at home know how genuine and unique it is. This does not mean they have to sell for exorbitant prices for their exclusivity, as seen in some designer shops. They shall be affordable to the pockets of consumers”, says Carla.
Despite the countless challenges to develop and take the project forward the initiative was born in January. “At the moment our access to the market is building. We just started, but we’ve already contacted several artists and craftsmen from northern Europe and the United States, through our website, so they can develop their products.”
“We met while studying at the European Institute of Design (IED) in Madrid, and that was when we decided to create our own design company. We knew it would be very challenging for several reasons, mostly because we have not had a lot of funding to start a business like this is complicated, “Blanca explains.
It is no coincidence the name with which they baptized their company, which exalts the concept of “Tramp”. Carla, Brazil 30, said they wanted to “recover the talent and work of craftsmen, sometimes relegated to oblivion, and enhance their knowledge with creativity and modernity designers”.
Link to original article: The Huffington Post
